ActionKit → Switchboard Labels
ActionKit → Tatango Tags
Override the tag name applied in Tatango
Switchboard → ActionKit Usergroups
Phone-only contacts have no email in Switchboard. This creates them in AK with an @example.com placeholder so they won't receive email but can be in usergroups.
Switchboard Labels → Tatango Tags
The tag that will be applied to matching Tatango subscribers
Tatango Tag Management
Select tags to permanently remove from every subscriber. This cannot be undone.
View and manage recurring sync jobs. Schedules run automatically on the configured cron expression.
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Recent sync activity across all directions.
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Donor Propensity Scoring
Scores users with phone numbers on a 0-100 scale based on donation history, email engagement, actions, and account age. Results are saved locally and can be synced to ActionKit (custom field) and Switchboard (tier labels).
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Initial mode uses larger batches and higher parallelism for first-time scoring. Incremental only scores users active in last 24h.
ActionKit: sets "donor_propensity" custom field. Switchboard: applies "Mobile Donor Prospect: High/Medium/Low" labels.
Switchboard Cache
Phone lists are cached for 24h, repliers for 6h. Clear the cache to force a fresh export on the next run.
Calibrate Weights (Data-Driven)
Analyzes your actual SMS broadcast data — who received, who donated — and computes lift ratios per signal. Uses real conversion data to replace hand-tuned weights.
Use Scores as Sync Source
After scoring, use ?propensity=guaranteed (or very_high/high/medium/low) with the AK → SB sync to push scored users to a Switchboard label. Example:
POST /sync/switchboard?propensity=guaranteed&label=Top Donor Prospects&ak=...&sb=...